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We lead by the design philosophy that every deal only visually…
- Digital Marketing for Local Service Businesses
We help local businesses get more leads
100+ local businesses
trust Cloudwise Labs
Your next customer is already searching. We help them find you through Google, SEO, and paid advertising—turning local searches into consistent leads and real jobs.
Own your leads
Stop paying for shared leads. We build a direct pipeline through your website, Google, and ads—so every lead comes straight to you.
Fill your schedule
Keep your phone ringing year-round with SEO for long-term growth and paid ads for immediate leads.
Grow without the grind
We handle your SEO, Google Ads, Meta Ads, social media, and website—so you can focus on the work, not marketing.
Everything you need to get found, trusted & booked.
Full-service lead generation for local trades
Referrals are great — but it shouldn’t be your only source of leads. We build a digital engine that brings customers to you through Google, paid ads, social media, and a website that converts — and we manage it all for you.
Local SEO
& Google Maps
& Google Maps
Show up when local customers are searching. Get found on Google and Maps when people are ready to hire.
Google Ads
(Search & Local)
(Search & Local)
Get leads when people need you now.
Reach high-intent customers searching for your service in your area.
Meta & Facebook
Ads
Ads
Stay in front of your next customers.
Target local audiences with ads that build demand and drive enquiries.
Website Design
& Landing Pages
& Landing Pages
Turn visitors into enquiries.
Fast, mobile-first websites built to make it easy for customers to contact you.
Reputation
& Review Building
& Review Building
Build trust before they call.
Get more genuine reviews and make your business the obvious choice.
Social Media
& Brand Presence
& Brand Presence
Look professional. Stay remembered.
Consistent content that keeps your business visible and builds customer trust.
We grow
every trade and service business.
We bring together SEO experts, paid ad specialists, creative designers, and web developers under one roof — so every channel works together, not in isolation.
🐛 Pest Control
The problem: Pest control is hyper-local and seasonal. Customers search in a panic — “pest control near me right now” — and call the first business they trust.
Our solution: We rank you #1 in the Google Map Pack for every relevant suburb in your service area. We run Google Search Ads for emergency and seasonal terms. And we build a review system that makes you the obvious, trusted choice when someone’s found cockroaches in their kitchen at 9pm.
Key services: Local SEO · Google Ads · Google Business Profile · Review building
Result: pest control client went from 12 leads/month to 85 leads/month in 5 months →
🧹 Carpet Cleaning
The problem: Highly competitive, price-sensitive market. Customers search “carpet cleaning [suburb]” and compare 5 businesses in 2 minutes. Whoever has the best rankings, reviews, and website wins.
Our solution: We build suburb-specific landing pages that rank for every area you service. We run Google Ads with tight geographic targeting and call-only campaigns so leads come straight to your phone. Before-and-after content on Facebook and Instagram builds visual proof of your quality.
Key services: Local SEO · Suburb pages · Google Ads · Social media content
Result: 60% reduction in cost-per-lead vs previous agency →
🔧 Plumber
The problem: Emergency plumbing is winner-takes-all — whoever appears first gets the call. Non-emergency jobs are booked in advance, but customers research thoroughly before choosing.
Our solution: We combine Google Ads for emergency keywords (“plumber near me,” “blocked drain [suburb]”) with SEO for planned service terms (“bathroom renovation plumber Melbourne”). You capture both the panic call and the planned project — doubling your lead pipeline.
Key services: Google Ads · Local SEO · Website · Google Business Profile
Result: 3× more inbound calls in 60 days →
⚡ Electrician
The problem: Electrical work is trust-critical. Customers won’t hire someone without reviews, credentials, and a professional online presence — even in an emergency.
Our solution: We build a profile that screams credibility — Google Business Profile fully optimised with photos, reviews, and service details. A fast, professional website with your licence number and testimonials prominent. Google Ads targeting emergency and renovation keywords. And a review strategy that builds your 5-star reputation automatically after every job.
Key services: Local SEO · Google Ads · Website · Review building
Result: Electrician goes from 8 to 55 qualified leads/month →
🧽 General Cleaning
The problem: Extremely competitive market with high customer lifetime value — but most cleaning businesses compete on price rather than marketing, and lose to businesses that simply show up first online.
Our solution: We rank you for recurring job search terms (“regular house cleaner [suburb],” “end of lease cleaning Melbourne”) that attract long-term clients, not just one-off jobs. Meta Ads target homeowners and renters in your service area with specific offers. Your website is built to capture quote requests 24/7.
Key services: Local SEO · Meta Ads · Google Ads · Website · Lead forms
Result: Cleaning business doubles recurring client base in 4 months →
🌿 Gardener
The problem: Gardening is seasonal, hyperlocal, and highly relationship-driven — but most gardeners rely entirely on referrals and don’t have a digital presence that works independently.
Our solution: We build your Google Map Pack ranking for suburb-specific gardening terms and seasonal searches. Before-and-after garden transformation content on Facebook and Instagram generates engagement and referrals from neighbours. Google Ads keep your schedule full during slow seasons. A professional website with a quote request form captures leads around the clock.
Key services: Local SEO · Social media · Google Ads · Website
Result: Gardener grows from 1-person to 3-person crew in 8 months →
Who we are
We know the trades industry — and we know every missed call can cost you a job. So we build digital systems that keep you visible, bring you more leads, and keep your phone ringing.
Cloudwise Labs is a Melbourne-based digital marketing agency built for local businesses. We specialise in trades and service businesses because we understand what drives them — local competition, service areas, trust, and the need for a steady flow of leads. We build marketing systems that bring you enquiries you own, not shared leads from marketplaces.
What local business owners say about working with Cloudwise.
Real tradespeople. Real leads. Real growth.
Default Text
Pest Control · Local SEO
Before Cloudwise, I was paying hipages $800 a month for leads I was sharing with half a dozen other guys. Now I rank #1 in Google for my whole service area and the phone rings on its own. Best business decision I've made.
Before Cloudwise, I was paying hipages $800 a month for leads I was sharing with half a dozen other guys. Now I rank #1 in Google for my whole service area and the phone rings on its own. Best business decision I've made.
Marco D.
Pest Control · Melbourne
Default Text
Plumber · Google Ads
I was sceptical about Google Ads because I'd tried them myself and burned through money. Cloudwise set up the whole thing properly — right keywords, right service area, right budget. I get 15–20 qualified calls a week now and I've had to hire another tradie to keep up.
I was sceptical about Google Ads because I'd tried them myself and burned through money. Cloudwise set up the whole thing properly — right keywords, right service area, right budget. I get 15–20 qualified calls a week now and I've had to hire another tradie to keep up.
James T
Plumbing · Melbourne
Default Text
Cleaning · SEO + Meta Ads
I used to stress every January about where the next job was coming from. Cloudwise built us a system where enquiries come in every week — regular house cleaning clients, end of lease jobs, commercial contracts. We went from 6 staff to 14 in under a year.
I used to stress every January about where the next job was coming from. Cloudwise built us a system where enquiries come in every week — regular house cleaning clients, end of lease jobs, commercial contracts. We went from 6 staff to 14 in under a year.
Priya S.
Cleaning · Melbourne
We
Proudly serve
Find. Call & Hire.
That’s the journey your next customer takes. We make sure they find you, call you, and hire you — not the competitor three results below you.
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Local trade
businesses served
businesses served
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Average lead
growth within 6 months
growth within 6 months
0
Years
experiences
experiences
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Client
retention rate
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Yes — we work smarter, not harder. And so should your marketing.
Random posts, cheap SEO and shared leads don’t build predictable growth. We start with the data, focus on what will make the biggest impact, and build a clear plan to generate better leads.
+340%
Average increase in inbound leads across our local trade clients within 6 months
We are proud to grow local service businesses across Melbourne and Australia.
Insights for local service businesses
Practical guides and case studies written specifically for tradies and service businesses — no fluff, just what works.
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Let's get your
phone ringing.
Whether you’re a one-person operation looking for your first consistent flow of leads, or an established business ready to scale — we’ll audit your entire digital presence and show you exactly what’s stopping your phone from ringing more. No lock-in, no obligation. Just a clear picture of what’s possible.
If you’d like to stop relying on referrals and start owning your leads — we’d love to hear from you.