Certified Meta Ads Partner · Melbourne

META &

Social Ads that fill your calendar and cart.

We build and manage Facebook and Instagram ad campaigns from scratch — audience research, creative production, copy, targeting, and ongoing optimisation. Every ad has one job: to bring you paying customers.

4.9

(40 reviews)

Average Rating

Brands we've grown on Meta

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We build high-performing Meta campaigns that grow your sales, not just your followers.

Most businesses waste money on Meta because they boost posts, guess at audiences, and use creative that was designed for Instagram aesthetics — not conversions. We do the opposite. Every campaign we build starts with your ideal customer, works backwards to the right message and format, and is continuously tested and optimised until it delivers a return you can measure.

Audience strategy

We build custom audiences, lookalikes, and retargeting pools from your data — so your ads reach people most likely to buy, not just most likely to scroll.

Creative production

We design and produce the actual ads — static images, carousel ads, video content, and Reels — built for the feed, not repurposed from a brochure.

Ad copy & messaging

Every word in your ad is written to stop the scroll, create desire, and drive action. We write hooks, primary text, and CTAs that are tested and refined monthly.

Testing & optimisation

We run structured A/B tests on creative, audiences, and offers — and scale what works. Your budget always flows to the best-performing combination.

Unlock a paid social strategy that works at every stage of your customer journey.

Most agencies set up an ad account and leave it running. We treat your Meta campaigns like a living system — reviewing performance weekly, refreshing creative before fatigue kills your results, and adjusting targeting as your audience data grows. We also handle the full creative pipeline in-house, so you never have to source designers or copywriters separately. Everything from strategy to the finished ad is under one roof.

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Average ROAS across active campaigns

Every part of your Meta Ads campaign — handled by specialists.

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Campaign strategy <br>& account setup
Campaign strategy
& account setup
Before we spend a single dollar, we map out your full funnel — awareness, consideration, and conversion campaigns built around your specific offer, audience, and budget. We structure your ad account correctly from day one to maximise data collection and long-term performance.
02
Audience research <br>& targeting
Audience research
& targeting
We identify your best-fit customers using interest targeting, behavioural data, custom audiences from your website and CRM, and lookalike audiences built from your highest-value buyers. No guesswork — just data-driven targeting that reduces wasted spend from day one.
03
Ad creative <br>production
Ad creative
production
Our in-house creative team produces everything your campaign needs — scroll-stopping static ads, multi-image carousels, short-form video, and Reels. All creative is designed specifically for Meta's ad environments, not repurposed from other channels. We produce multiple variations for every campaign so testing is built in from the start.
04
Ad copy & offer <br>development
Ad copy & offer
development
Great creative without great copy doesn't convert. We write every hook, headline, and primary text block with one goal: to make your ideal customer stop scrolling and take action. We also help refine your offer if the message isn't resonating — because sometimes the problem isn't the ad, it's what you're selling.
05
Retargeting & <br>funnel campaigns
Retargeting &
funnel campaigns
We re-engage people who visited your website, watched your videos, or interacted with your page — with tailored ads that match where they are in the buying journey. Retargeting is where Meta Ads deliver the highest ROAS, and we build these campaigns properly so you capture every warm lead that didn't convert the first time.
06
Ongoing management, <br>testing & reporting
Ongoing management,
testing & reporting
Every month we review performance, refresh creative before fatigue sets in, run A/B tests on new audiences and ad formats, and scale what's working. You receive a clear monthly report showing your spend, results, ROAS, and exactly what we're changing and why.

We help you reach the right audience — and turn them into paying customers.

94%

On-page optimisation

88%

Technical SEO fixes

91%

Content strategy

82%

Link building

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of our Meta Ads clients see a measurable improvement in ROAS within the first 90 days

Based on active campaign data across all Meta managed accounts

Real campaigns. Real results. Real businesses like yours.

These aren’t vanity metrics. Every result below is measured in leads generated, bookings made, or revenue earned — because that’s the only number that matters to a small business owner.

Reach your ideal customer — at every stage of the buying journey.

Meta’s platform gives you the ability to find cold audiences who’ve never heard of you, re-engage warm visitors who didn’t convert, and win back past customers — all within a single, well-structured campaign.

How much do I need to spend on Meta Ads to see results?

We typically recommend a minimum ad spend of $1,000–$1,500/month for local businesses, and $2,000+/month for eCommerce brands. Below that threshold, Meta's algorithm doesn't have enough data to optimise effectively. Our management fee is separate to your ad spend — you pay Meta directly for the media cost.

Do you produce the creative (images and videos) as part of the service?

Yes — creative production is included in our Meta Ads management service. We have an in-house design and video team that produces static ads, carousels, and short-form video content specifically for Meta's ad placements. You won't need to source a separate designer or provide ready-made assets.

How long before I see results from Meta Ads?

Meta campaigns typically enter a learning phase in the first 1–2 weeks as the algorithm gathers data. Most clients start seeing consistent results within 3–4 weeks. We set honest expectations at the start of every engagement and don't promise overnight miracles — but we do move fast and keep you updated throughout.

What's the difference between boosting a post and running a proper Meta Ads campaign?

Boosting a post is the simplest — and least effective — way to spend money on Meta. It limits your targeting options, uses basic optimisation, and gives you almost no control over who sees your ad or what action they take. A properly structured campaign uses Ads Manager, custom audiences, conversion tracking, and multiple ad sets — which is how you actually generate measurable returns.

Can you run ads for my business if I already have an agency managing them?

Yes. We offer a free audit of your existing Meta Ads account before we take anything over — so you can see exactly what's underperforming and why before making any decision. There's no obligation, and the audit findings are yours to keep.

Why businesses across Australia choose Cloudwise for Meta Ads.

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Years managing Meta campaigns
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Campaigns launched
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Average ROAS delivered
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In-house creative team

Client’s Feedback

What clients say about their Meta Ads results.

Stop wasting budget on ads that don’t convert. Here’s what happens when your Meta campaigns are built properly — from strategy to creative to optimisation.

Trustpilot
reviews

4.9

40+ client reviews

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Jason M.
[Restaurant Owner] · Melbourne, VIC
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Priya N.
[eCommerce Brand Founder] · Australia-wide

The paid social specialists behind your campaigns.

Strategy, creative, and performance — all under one roof. We don’t outsource your campaigns or your creative. The team you meet is the team that builds and manages your ads.

paid.social
meta.ads

Ceyhan Özçivit

Head of Paid Social

Özge Törer

Meta Ads Strategist

Aşenur Özkan

Creative Director

team-logo-blue

Burak Özçivit

Performance Analyst

Ready to run Meta Ads that actually pay for themselves?

We’ll audit your current ad account (or help you set one up from scratch), show you exactly what’s leaking budget, and give you a clear plan before you spend another cent. The audit is free — no strings attached.